About the Speaker
Sangwon Lee is an associate professor of marketing in the Miller College of Business at Ball State University. He earned a PhD in Business Administration (Marketing Major) from the University of Central Florida, an MBA from Kansas State University and a BA in English from Chung Ang University in Seoul, South Korea. Sangwon had several years of industry experience as an account manager of Multinational Advertising Agency. His work experience includes planning and developing LG Electronics’ global brand campaign and Gillette’s new product launches in the South Korean market.
Sangwon teaches Marketing Management at MBA level and International Marketing and International Business at undergraduate level. Sangwon’s research focuses on design & innovation, brand management and global marketing. Sangwon has published several articles in various marketing and business journals, including Journal of Marketing, Industrial Marketing Management, Journal of Brand Management, Journal of Promotion Management, Marketing Management Journal, Asia Pacific Journal of Marketing and Logistics and so on.