International Visitors

More Than a Race

Chris Gahl discusses the impact of international visitors at the Indy 500
Each May, the energy in this city is palpable.  Each May, there’s a contagious enthusiasm emanating from the “Racing Capital of the World.”  For more than a century, this crescendoing buzz has helped Indy take a pole position as an international city to visit. This was evident last May, when record-breaking crowds raced into Indy for the 100th running of the largest single-day sporting event on the planet.  We witnessed a strong 10 percent increase in the number of international visitors—with the UK, Germany, and Canada taking the podium.  The Memorial Day weekend also helped generate a healthy nine-figure